Hootsuite users can schedule and post videos to their personal LinkedIn profiles directly from their Hootsuite dashboard.
#HOW TO UPLOAD A YOUTUBE VIDEO TO LINKEDIN HOW TO#
How to post a LinkedIn video with Hootsuite You’ll also be able to see the top companies, titles, and locations of viewers. Record a video in the app, or upload something you re-recorded.Īfter posting a video you’ll have access to audience insights, including how many views, likes, and comments your post is receiving. Look for the share box (iOS) or post button (Android) at the top of the feed.ģ. From the homepage, click Share an article, photo, video, or idea.ġ. Mobile allows you to record and post in-app and add text and stickers, whereas desktop requires a pre-recorded video.ġ.
On desktop or mobile, sharing LinkedIn native video is pretty much a three-step process. Unlike LinkedIn native video, which can be a maximum of 10 minutes long, LinkedIn video ads can run for up to 30 minutes.Ĭompany page administrators can set up a video ad campaign using Campaign Manager, or elect to sponsor an existing post. Video ad campaigns have greater potential to increase brand awareness, brand consideration, and lead generation since they are typically served to a larger, more targeted audience. LinkedIn video ads are sponsored company videos that appear in the LinkedIn feed. Metrics show that Facebook native videos garner 10 times more shares than linked videos, a boost that likely also holds true for LinkedIn native videos. Unlike embedded videos, LinkedIn native video autoplays in-feed, which is more likely to grab attention. “Native video” is video that is uploaded directly to LinkedIn or created on the platform itself. This works, but for many reasons, LinkedIn native videos tend to be a more effective strategy. It’s still common practice for many brands to upload to a video-hosting platform such as YouTube or Vimeo, and then share the link on LinkedIn. Start using these tips on how to share content in LinkedIn groups today and you will be on your way to successful participation.Bonus: Get the same Foolproof LinkedIn Live Checklist Hootsuite’s social media team uses to ensure flawless live videos-pre, during, and post streaming. Taking the time to strategically participate in LinkedIn groups will help you develop new business opportunities, joint partnerships and create and deepen connections. Keep up with the conversations you’re participating in and add value continuously.
Visit each of your top groups several times per week or it will be difficult to keep up with discussions. How Often Should You Post to a LinkedIn Group? Whatever you do, don’t make the post “sales-y.” It’s not only a turnoff, but a no-no in groups. Make sure your information answers a question or solves a problem for members. Also keep in mind that studies show that updates with images and videos receive a 98% higher engagement rate, and a 75% higher share rate, respectively.įurther, 64% of LinkedIn members expect content updates to be both informative and insightful. When you do occasionally post informational content, make sure that it’s relevant to your group. Groups are meant to be forums and exchanges of information. One of the complaints of LinkedIn group members and managers is that group members often use LinkedIn groups as a “content dumping ground.” While it’s easy to post articles and videos, it should not be the primary way you participate in groups. Post Your Own or Shared Articles, Videos, Etc. Posting popular types of questions will increase the likelihood of engagement with group members. Some include all of these types of discussions. Still others are looking for input for articles. Others include posts where folks are asking for vendor recommendations. Some groups feature discussions asking for help dealing with issues. You’ll begin to see a pattern for the types of concerns and information shared.
This is best done after you’ve spent some time observing the discussions in your group. Asking a question allows others to not only help you, but connect with you. So begin engaging with other LinkedIn community members now by commenting on and sharing popular posts on LinkedIn. This is a way for you to connect with the person who started the discussion, as well as those who have participated in the discussion. Comment On and Share Popular Postsĭiscussions in LinkedIn groups with many comments and shares tend to get the most visibility. Certain types of posts are more popular, and increase your exposure.
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